Mercantads Blog https://mercantads.com/blog Google Ads guides for e-commerce stores. Google Ads Conversion Tracking for E-commerce: Setup Guide https://mercantads.com/blog/google-ads-conversion-tracking-ecommerce https://mercantads.com/blog/google-ads-conversion-tracking-ecommerce Sat, 24 Oct 2026 12:00:00 GMT Set up Google Ads conversion tracking for ecommerce: purchase value, GA4 vs Google Ads tag, GTM, enhanced conversions, Consent Mode v2 and no double counting. Google Shopping Ads: Complete E-commerce Guide (2026) https://mercantads.com/blog/google-shopping-ads-guide https://mercantads.com/blog/google-shopping-ads-guide Sat, 24 Oct 2026 12:00:00 GMT Learn how Google Shopping ads work in 2026, from Merchant Center feeds to campaign structure, bidding and ROAS, with a step-by-step setup for online stores. Google Shopping Feed Optimization: 15 Fixes That Work https://mercantads.com/blog/product-feed-optimization https://mercantads.com/blog/product-feed-optimization Sat, 24 Oct 2026 12:00:00 GMT Google Shopping feed optimization guide with 15 practical fixes for titles, GTINs, product types, custom labels, images and supplemental feeds that drive sales. Google Shopping vs Search Ads: Which Is Better? https://mercantads.com/blog/google-shopping-vs-search-ads https://mercantads.com/blog/google-shopping-vs-search-ads Sat, 24 Oct 2026 12:00:00 GMT Google Shopping vs Search ads for e-commerce: how each works, costs, control, when to use which, and how to combine them for more profitable sales. How Much Should an E-commerce Store Spend on Google Ads? https://mercantads.com/blog/google-ads-budget-for-ecommerce https://mercantads.com/blog/google-ads-budget-for-ecommerce Sat, 24 Oct 2026 12:00:00 GMT Work out your Google Ads budget for ecommerce from margin, AOV, conversion rate and CPC, with a step-by-step method, worked numbers and scaling rules. How to Set Up Google Ads for Shopify (Step-by-Step) https://mercantads.com/blog/shopify-google-ads-setup https://mercantads.com/blog/shopify-google-ads-setup Sat, 24 Oct 2026 12:00:00 GMT Set up Google Ads for Shopify step by step: install the Google & YouTube app, connect Merchant Center, track conversions and launch your first campaigns. Merchant Center Misrepresentation Suspension: How to Fix It https://mercantads.com/blog/google-merchant-center-misrepresentation https://mercantads.com/blog/google-merchant-center-misrepresentation Sat, 24 Oct 2026 12:00:00 GMT Got a Merchant Center misrepresentation suspension? Use this store checklist to fix contact info, policies, checkout and business identity, then request review. Negative Keywords for E-commerce: Strategy + Starter List https://mercantads.com/blog/negative-keywords-for-ecommerce https://mercantads.com/blog/negative-keywords-for-ecommerce Sat, 24 Oct 2026 12:00:00 GMT Negative keywords for ecommerce stop wasted ad spend. Learn match types, a search terms workflow, shared lists, Shopping and PMax rules, plus a starter list. Performance Max for E-commerce: How to Make PMax Profitable https://mercantads.com/blog/performance-max-for-ecommerce https://mercantads.com/blog/performance-max-for-ecommerce Sat, 24 Oct 2026 12:00:00 GMT A practical Performance Max ecommerce guide: feed prep, asset groups, ROAS targets, brand exclusions, negative keywords and reports that keep PMax profitable. What Is a Good ROAS for E-commerce? (And How to Find Yours) https://mercantads.com/blog/what-is-a-good-roas https://mercantads.com/blog/what-is-a-good-roas Sat, 24 Oct 2026 12:00:00 GMT What is a good ROAS for ecommerce? Learn the ROAS formula, how to calculate break-even ROAS from your profit margin, and how to set a target that grows profit.