Google Search Ads that capture shoppers who are ready to buy

Shopping and Performance Max are often the main revenue drivers for online stores, but Search Ads fill gaps they can't. You decide exactly which keywords you show for, what the ad says, and which page the shopper lands on. That control makes Search ideal for brand terms, high-value categories, product lines with long research cycles and offers you want to promote.

Search is also where you protect your brand. If competitors bid on your store name and you don't, some of the people already looking for you end up somewhere else.

We group keywords by intent rather than by volume. Someone searching "buy waterproof hiking boots women" is much closer to a purchase than someone searching "best hiking boots", and each one deserves a different ad, bid and landing page.

Ads are written around what makes your store worth buying from: price, shipping, returns, selection, reviews. We use every ad asset Google offers so the ad takes up more space and gets more clicks.

Every week we go through the search terms report, add negatives and move the terms that convert into their own tightly controlled ad groups. Over time, less of your spend goes to waste.