Google Ads guides for e-commerce
No-fluff guides on Shopping Ads, Performance Max, product feeds, tracking and budgets, written for people who run online stores.
Google Ads Conversion Tracking for E-commerce: Setup Guide
Set up Google Ads conversion tracking for ecommerce: purchase value, GA4 vs Google Ads tag, GTM, enhanced conversions, Consent Mode v2 and no double counting.
Read the guideGoogle Shopping Ads: Complete E-commerce Guide (2026)
Learn how Google Shopping ads work in 2026, from Merchant Center feeds to campaign structure, bidding and ROAS, with a step-by-step setup for online stores.
Read the guideGoogle ShoppingGoogle Shopping Feed Optimization: 15 Fixes That Work
Google Shopping feed optimization guide with 15 practical fixes for titles, GTINs, product types, custom labels, images and supplemental feeds that drive sales.
Read the guideStrategyGoogle Shopping vs Search Ads: Which Is Better?
Google Shopping vs Search ads for e-commerce: how each works, costs, control, when to use which, and how to combine them for more profitable sales.
Read the guideStrategyHow Much Should an E-commerce Store Spend on Google Ads?
Work out your Google Ads budget for ecommerce from margin, AOV, conversion rate and CPC, with a step-by-step method, worked numbers and scaling rules.
Read the guideGoogle ShoppingHow to Set Up Google Ads for Shopify (Step-by-Step)
Set up Google Ads for Shopify step by step: install the Google & YouTube app, connect Merchant Center, track conversions and launch your first campaigns.
Read the guideMerchant CenterMerchant Center Misrepresentation Suspension: How to Fix It
Got a Merchant Center misrepresentation suspension? Use this store checklist to fix contact info, policies, checkout and business identity, then request review.
Read the guideGoogle Search AdsNegative Keywords for E-commerce: Strategy + Starter List
Negative keywords for ecommerce stop wasted ad spend. Learn match types, a search terms workflow, shared lists, Shopping and PMax rules, plus a starter list.
Read the guidePerformance MaxPerformance Max for E-commerce: How to Make PMax Profitable
A practical Performance Max ecommerce guide: feed prep, asset groups, ROAS targets, brand exclusions, negative keywords and reports that keep PMax profitable.
Read the guideStrategyWhat Is a Good ROAS for E-commerce? (And How to Find Yours)
What is a good ROAS for ecommerce? Learn the ROAS formula, how to calculate break-even ROAS from your profit margin, and how to set a target that grows profit.
Read the guideReady to Grow Your E-commerce Store?
Let's discuss how Google Ads can drive more traffic and sales to your online store.
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