Fix errors
Google Merchant Center errors and how to fix them
Disapproved products, feed errors and account suspensions, with the cause and the exact steps to fix each one.
Pricing & availability
- Not performing automatic item updates for priceFix "Not performing automatic item updates for price" in Google Merchant Center. Learn why Google switched them off and how to repair microdata and feed sync.
- Inaccurate availability (due to inconsistent availability between the landing page and checkout pages on your website)Fix "Inaccurate availability" in Google Merchant Center when products show in stock but can't be bought at checkout. Causes, fixes and how to request a review.
- Inaccurate prices (due to inconsistent pricing between the landing page and checkout pages on your website)Fix the "Inaccurate prices" warning in Google Merchant Center when checkout costs more than the product page. Find hidden fees, VAT and variant issues fast.
- Inconsistent currenciesFix the "Inconsistent currencies" issue in Google Merchant Center. Learn why price, shipping and feed currencies conflict and how to align them per country.
- Mismatched product availabilityFix "Mismatched product availability" in Google Merchant Center. Learn why your feed says in stock while the page says sold out, and how to sync both for good.
- Mismatched product priceFix the "Mismatched product price" issue in Google Merchant Center. Learn why feed and landing page prices disagree and how to get products reapproved fast.
- Mismatched product price (sale price)Fix sale price problems in Google Merchant Center: mismatched sale prices, wrong sale_price_effective_date values and sale prices that never show.
- Invalid real number [unit pricing measure]Fix "Invalid real number [unit pricing measure]" and other unit pricing errors in Google Merchant Center with correct measure and base measure values.
Account suspensions
- Counterfeit productsMerchant Center flagged Counterfeit products? Learn what triggers it, how to prove your branded products are genuine and how to appeal a counterfeit suspension.
- Free listings disapprovedFree listings disapproved or not showing in Google Merchant Center? Learn why accounts lose free listings, how to find the cause and how to get approved.
- Circumventing systemsMerchant Center suspended for Circumventing systems? Learn what Google treats as circumvention, what to stop doing now and how to write an honest appeal.
- MisrepresentationSuspended for Misrepresentation in Google Merchant Center? Use this action checklist to fix your store, request a review and avoid wasting your limited appeals.
- Unacceptable business practicesSuspended for Unacceptable business practices in Merchant Center? See what Google looks for, how to prove your store is a real business and how to appeal.
Policy violations
- Dangerous productsFlagged for Dangerous products in Google Merchant Center? See which items are restricted, how to fix or remove listings and how to request a policy review.
- Healthcare and medicinesFlagged for Healthcare and medicines in Merchant Center? Learn the rules for supplements, OTC and prescription drugs, unapproved substances and certification.
- Inappropriate contentFlagged for Inappropriate content in Google Merchant Center? Learn what counts as shocking or hateful content, how to clean listings and request a review.
- Insufficient contact informationFix Google Merchant Center Insufficient contact information by adding the right contact details to your site and matching them to your business info settings.
- Account warningGot a Google Merchant Center account warning? Learn how the warning period works, how to fix the issue before the deadline and how to request a review in time.
- Missing return and refund policyFix the Merchant Center Missing return and refund policy issue: what a compliant returns page must include, where to place it and how to request review.
- Sexual contentMerchant Center flagged Sexual content or adult products? Learn how Google restricts adult items, how to label them correctly and how to request a review.
- TrademarksProducts disapproved under the Merchant Center Trademarks policy? Learn how trademark complaints work, how to use brand names and get listings back.
- Unsupported Shopping contentProducts flagged as Unsupported Shopping content in Merchant Center? See which product types Google doesn't allow, the exceptions, and how to clean your feed.
- Users cannot complete purchaseFix the Merchant Center Users cannot complete purchase issue. Find and repair broken checkout, payment and cart problems blocking your store approval.
- Website needs improvementGetting Website needs improvement in Google Merchant Center? Learn what Google means by an incomplete site and the exact fixes to make before review.
Product data
- Excessive capitalizationFix "Excessive capitalization" in Google Merchant Center. See which capitals are allowed, clean up all-caps promotional titles, and fix them in bulk.
- Incorrect value [identifier_exists]Fix "Incorrect value [identifier_exists]" in Google Merchant Center. Learn when to use identifier_exists no, when MPN is required, and how to set it in Shopify.
- Invalid UTF-8 encodingFix "Invalid UTF-8 encoding" in Google Merchant Center. Find garbled characters in titles and descriptions, re-save feeds right, and stop repeats.
- Invalid value [condition]Fix "Invalid value [condition]" in Google Merchant Center. Use only new, refurbished or used, and map condition correctly in Shopify or WooCommerce.
- Invalid value [gtin]Fix "Invalid value [gtin]" in Google Merchant Center. Learn why GTINs fail validation, how check digits work, and how to correct barcodes fast.
- Missing value: size [size], color [color], gender [gender], age group [age_group]Fix missing [age_group] and [gender] values for apparel in Google Merchant Center. Accepted values and how to set them in Shopify, WooCommerce or rules.
- Missing value [color]Fix "Missing value [color]" for apparel in Google Merchant Center. Learn the color format rules, Shopify variant mapping, and fixes via feed rules.
- Missing value [description]Fix "Missing value [description]" in Google Merchant Center. Learn why descriptions go missing from store feeds and how to write ones Google accepts.
- Limited performance due to missing identifiers: GTIN [gtin], MPN [mpn], brand [brand]Fix the Merchant Center issue "Limited performance due to missing identifiers: GTIN, MPN, brand" by adding real barcodes or setting identifier_exists correctly.
- Missing value [size]Fix "Missing value [size]" in Google Merchant Center for clothing and shoes. Valid size formats, size_system and size_type, and how to map sizes.
- Missing value [brand]Fix "Missing value [brand]" in Google Merchant Center. Learn which brand to submit for resale, private label and handmade goods, and how to map it.
- Text too longFix the "Text too long" issue for product titles in Google Merchant Center. Learn the 150-character limit, why 70 matters, and how to rewrite titles in bulk.
- Reused value [id]Fix "Reused value [id]" and duplicate product IDs in Google Merchant Center. Learn the ID rules, why IDs collide, and how to make every ID unique.
- Unsupported GTINFix "Unsupported GTIN" in Merchant Center caused by coupon or restricted-range barcodes (prefixes 2, 02, 04, 05, 98, 99) and replace them correctly.
Processing
- Expiring productsProducts expiring or disappearing from Google Merchant Center? Learn the 30-day refresh rule, why feeds stop updating and how to keep every product live.
- Incorrect languageFix "Incorrect language" in Google Merchant Center. Match your feed language, target country and landing page language so products get approved in every market.
- Pending initial reviewProducts stuck on "Pending initial review" in Google Merchant Center? Learn how long the review takes, what slows it down and what to fix while you wait.
Images
- Generic placeholder imageFix "Generic placeholder image" in Google Merchant Center. Replace no-image graphics, store logos and stock stand-ins with real product photos.
- Image too smallFix "Image too small" in Google Merchant Center: current minimums, the 500 x 500 rule from January 31, 2027, and how to replace small images.
- Missing value [image_link]Fix "Missing value [image_link]" in Google Merchant Center. Find why products sync without images and how to add valid main images to every variant.
- Promotional overlay on imageFix "Promotional overlay on image" in Google Merchant Center. Remove sale badges, logos and watermarks, or use automatic image improvements.
- Unable to show imageFix "Unable to show image" (Image not retrieved) in Google Merchant Center. Check robots.txt, server errors, headers and image URLs to get approved.
- Unsupported image typeFix "Unsupported image type" in Google Merchant Center. Use supported formats, match file extensions, and avoid AVIF, SVG and script image URLs.
Shipping & tax
- Inaccurate shipping costsFix "Inaccurate shipping costs" in Google Merchant Center when your shipping rates are lower than checkout. Match carrier rates, thresholds and fees.
- Missing shipping sub-attributeFix "Missing shipping sub-attribute" and missing delivery time in Google Merchant Center. Add handling and transit times so delivery estimates show in ads.
- Missing shipping costsFix "Missing shipping costs" (Missing value [shipping]) in Google Merchant Center. Set up shipping services or the shipping attribute so products get approved.
- Missing value [tax]Seeing "Missing value [tax]" or US tax warnings in Google Merchant Center? US sales tax is no longer required. Here's what to check and how to clear the issue.
Verification
- Account under reviewYour Google Merchant Center account is under review or pending? Learn what Google checks, typical review times, and what to fix now to avoid a failed review.
- Business identity verificationAsked to verify your business identity in Google Merchant Center? See what Google may request, how to prepare matching documents and avoid a failed check.
- Unverified phone numberMerchant Center suspended because your phone number isn't verified? Here's how to verify by text or call, fix code errors and get products showing again.
- Online store URL not verifiedFix Online store URL not verified or website not claimed in Google Merchant Center. Step-by-step verification methods, claim conflicts and Shopify tips.
Landing pages
- Mismatched domainsFix the "Mismatched domains" issue in Google Merchant Center. Make product links match your claimed website after domain changes or myshopify URLs.
- Unable to check product pagesFix "Unable to check product pages" and "Desktop/Mobile page not crawlable due to robots.txt" in Google Merchant Center by unblocking Googlebot on product URLs.
- Product page unavailableFix "Product page unavailable" in Google Merchant Center. Diagnose 404s, 5xx errors, redirect chains and bad URLs, then request a website check.
- Unable to view store on desktopFix "Unable to view store on desktop" in Google Merchant Center caused by password pages, logins, geo-blocking, bot protection or redirects.
- Unable to view store on mobileFix "Unable to view store on mobile" (unavailable mobile landing page) in Google Merchant Center. Find mobile-only redirects, blocks and bad mobile links.
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