Fix errors
Google Ads errors and how to fix them
Ad disapprovals, account and billing problems, tracking errors and campaign statuses, explained for online stores.
Conversion tracking
- Enhanced conversions: Needs attentionGoogle Ads enhanced conversions showing "Needs attention"? Decode diagnostics alerts, fix missing or badly formatted customer data, and improve match rate.
- No recent conversions (now shown as Awaiting conversions)Google Ads showing "No recent conversions" or "Awaiting conversions"? Learn what 7 days without data means and how to fix tracking on Shopify or WooCommerce.
- Google Ads conversions don't match Shopify ordersGoogle Ads conversions don't match Shopify or WooCommerce orders? Learn the causes of tracking discrepancies, which gaps are normal, and how to fix the rest.
- Tag inactive / Unverified / MisconfiguredGoogle Ads conversion tag "Inactive", "Unverified", "Misconfigured" or Google tag not detected? Learn what each status means and how to get the tag firing.
Ad disapprovals
- Destination mismatchYour ads show "Destination mismatch" in Google Ads? Learn why display and final URL domains must match, how redirects cause it, and how to fix it fast.
- Destination not workingFix the Google Ads "Destination not working" disapproval: find the broken URL, fix HTTP errors and bot blocking, then get ads re-reviewed and serving again.
- Eligible (limited)Google Ads showing "Eligible (limited)" on your ads? Learn what limits ad serving, which policies cause it for online stores, and when to fix or ignore it.
- Healthcare and medicinesAds disapproved or limited under Google Ads Healthcare and medicines policy? See why supplement stores get flagged and how to fix, certify and appeal.
- TrademarksAds limited or disapproved for Trademarks in Google Ads? Learn how reseller rules work, how to get brand authorization, and how to rewrite ads using trademarks.
- Misrepresentation (Unreliable claims)Fix the Google Ads Misrepresentation "Unreliable claims" disapproval: spot risky wording in ads and product pages, rewrite claims, and request a new review.
- EditorialFix Google Ads Editorial disapprovals for capitalization, punctuation, symbols, repetition or spacing. See what gets flagged, what's allowed, how to resubmit.
- Unacceptable business practicesGoogle Ads account suspended for Unacceptable business practices? Learn what triggers it on online stores, what to fix first, and how to write the appeal.
Campaign status
- Limited by budgetPerformance Max or Shopping campaign "Limited by budget"? Learn when to raise budget, when to fix ROAS targets instead, and how to capture profitable sales.
- Ad strength: PoorAd strength "Poor" on your responsive search ads or Performance Max asset groups? Learn what Google measures, what to add, and when Ad strength really matters.
- Bid strategy status: Learning / LimitedBid strategy stuck in "Learning" or "Limited" in Google Ads? See what each status means, how long learning lasts, and what to change for Shopping and PMax.
- No products (Shopping campaign has no eligible products)Google Shopping or Performance Max campaign showing no products or products not serving? Check Merchant Center links, feed labels, filters and approvals.
Account & billing
- Advertiser verificationGoogle Ads asking for advertiser verification, or did it fail? See which tasks you'll get, documents that pass, deadlines, and how to fix a failed verification.
- Payment declinedGoogle Ads payment declined and ads stopped? Find out why cards get declined, how to pay the balance manually, and how to keep campaigns running smoothly.
- Circumventing systemsGoogle Ads account suspended for Circumventing systems? Learn common causes like cloaking and linked accounts, what to fix first, and how to appeal properly.
- Suspicious payment activityGoogle Ads account suspended for suspicious payment activity? Learn the triggers, how to verify your payment method, and how to file an appeal that works.
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