Google Shopping Ads management that's built around your margins

When someone searches for a product, Shopping Ads are often the first thing they see: a row of product images with prices, ratings and store names. The shopper has already compared price and looks before they click, so the traffic you pay for tends to be closer to buying than a typical text ad click.

The trade-off is control. There are no keywords to bid on in Shopping. Google decides when to show each product based on your product feed, your bids and how your products perform. That's why most of the work in a profitable Shopping account happens in the feed and in campaign structure, not in the ad itself.

We start with your numbers: average order value, gross margin by category, and the return on ad spend you need to break even. That tells us which products can afford to advertise aggressively and which ones need tighter targets.

Then we fix the feed. Product titles get the words people actually search for, missing GTINs and attributes get filled in, and custom labels let us group products by margin, price band, seasonality or bestseller status. Better feed data means Google matches your products to more relevant searches.

Finally we structure campaigns so budget flows to the products that earn it. Top sellers, new arrivals, low-margin items and clearance stock don't belong under the same target. We review search terms every week and keep adding negatives so you stop paying for searches that never convert.

Performance Max can serve your products across Search, Shopping, YouTube, Display, Discover and Gmail, and for many stores it becomes the main revenue campaign. Standard Shopping gives you more transparency and control over search terms. We usually test both and pick based on your data, not a default.