In Google Shopping there are no keywords to bid on. Google matches your products to searches largely using the data in your feed, and the title is one of the strongest signals. A title that clearly states the brand, the product and its key attributes helps Google show the product for the right searches and helps shoppers recognize it at a glance.
Free tool · Google Merchant Center
Google Shopping Product Title Builder
Turn your product attributes into Google Shopping titles that put the most important words first and stay within the 150-character limit.
- 100% free
- No sign-up
- Runs in your browser
Recommended order: Brand + Gender + Product type + Attributes (material, style) + Color + Size
Full title
0/150Fill in the fields to build a title.
How do I write a good Google Shopping product title?
When to use the product title builder
Best for
- Writing feed titles for new products
- Rewriting short or stylized website titles
- Giving each variant a distinct title
Not the right pick for
- Writing Search ad headlines — use the Google Ads copy checker
- Validating the rest of your feed — use the Merchant Center feed checker
How it works
- 1
Choose your category
Get a suitable attribute order.
- 2
Enter brand and product type
Use the words shoppers search for.
- 3
Add attributes
Include gender, color, size, material and model as needed.
- 4
Review and copy
Check the 150-character counter and first-70 preview.
Google's title rules
According to Merchant Center Help:
- Maximum length is 150 characters. Longer titles are truncated and you receive a warning.
- Shoppers usually see only the first 70 characters or fewer, depending on screen size, so put the most important details first.
- Include distinguishing details such as size, color, material and age group, and also submit them in their own attributes.
- No promotional text. Leave out prices, sale wording, shipping and delivery claims, and your store name.
- No all caps for emphasis, symbols or HTML.
How to use the title builder
- Choose your category so the builder applies a suitable attribute order.
- Enter the brand as it appears on the product.
- Enter the product type in the words shoppers use, for example "Running Shoes" rather than an internal name.
- Add attributes that apply: gender, color, size, material and model.
- Review the generated titles, the 150-character counter and the first-70-characters preview, then copy the version you prefer into your feed.
Recommended attribute order by category
The builder uses orders that follow the logic of Google's examples: lead with what the shopper searches for, then add the details that distinguish one variant from another.
| Category | Typical order |
|---|---|
| Apparel | Brand + Gender + Product type + Material or style + Color + Size |
| Electronics | Brand + Product line + Model + Key spec + Color |
| Home and furniture | Brand + Product type + Material + Color + Dimensions |
| Beauty and health | Brand + Product type + Key attribute (scent, shade) + Size or quantity |
| Auto parts | Brand + Part type + Model or part number + Compatibility |
These are starting points, not fixed rules. If shoppers in your niche search by model number first, lead with it.
Example
Inputs: brand "Northpeak", product type "Insulated Jacket", gender "Women's", material "Recycled Down", color "Forest Green", size "M".
A good title: Northpeak Women's Insulated Jacket - Recycled Down - Forest Green - M
The first 70 characters contain brand, gender, product and material, which is exactly what a searcher scanning results needs.
Reading the preview
The first-70-characters preview approximates what many shoppers see before truncation. If the product type is not visible there, move it forward. The 150-character counter tells you how much room you have left for secondary attributes such as pattern, fit or pack size.
Common mistakes
- Starting with the store name or a vague collection name that nobody searches for.
- Keyword stuffing, for example repeating "jacket coat parka" to catch every search. It reads poorly and does not help.
- Identical titles for every variant. If sizes and colors share one title, Google and shoppers cannot tell them apart.
- Promotional wording like "Best Price" or "Free Shipping", which is against the title rules.
- Using the website title as-is. Store titles are often short and stylized; feed titles can be more descriptive.
Tips
- Use the search terms report from your Shopping or Performance Max campaigns to see which words shoppers actually use, then work them into titles.
- Test title changes on a group of products and compare impressions and click-through rate before rolling them out.
- Check the rest of your feed with the Merchant Center feed checker, and read our full guide to product feed optimization.
- Titles are one of the fastest levers for improving Shopping results. See how we use them in our Google Shopping ads service.
Free tool vs having us fix your feed
| Free tool (do it yourself) | Mercantads does it for you | |
|---|---|---|
| Find problems | Run free checks on each feed export | Ongoing feed monitoring and fixes |
| Fix disapprovals | Edit products one by one | Feed rules and supplemental feeds fix them in bulk |
| Suspensions | Research policies and request reviews yourself | We audit your store and handle the review |
| Results | Approved products | Approved products in campaigns built to sell |
FAQ
Frequently Asked Questions
Up to 150 characters are allowed. Use as much of that as is genuinely useful, but make sure the most important words appear in the first 70 characters.
For most products, yes, especially well-known brands that shoppers search for. For unknown or private-label brands, leading with the product type can work better.
Yes. The feed title does not have to match the page title word for word, but it must accurately describe the same product.
Yes, for variants. Google recommends including distinguishing details like size and color in the title and also submitting them in their own attributes.
More free tools
All tools →Merchant Center feed checkerUpload your product feed and find errors before Google does.GTIN / UPC checkerValidate UPC, EAN and GTIN check digits in bulk.Product image checkerCheck image size and format against Shopping requirements.Misrepresentation checklistScore your store on the trust signals Google checks.Ad copy checkerCheck headline and description limits with a live ad preview.Negative keyword generatorBuild a negative keyword list for your store in seconds.
Google Shopping Product Title Builder
Turn your product attributes into Google Shopping titles that put the most important words first and stay within the 150-character limit.